Ethan Parker sitting behind the wheel of the buggy at sunset, cattle country and trees beyond

The Parkers

Ethan Parker

The reason we started looking beyond the ordinary.

Hunter. Adventurer. Filmmaker. Still figuring out what comes next.

Our why

It started with Ethan

Long before Wildheart Pursuits had a name, Carly and Glenn were asking themselves a much bigger question. What kind of life did they want Ethan to grow up experiencing?

School could give him knowledge.

But there were things they believed could only be learned outside it — responsibility, independence, resilience, problem solving, dealing with people, understanding where food comes from and discovering what happens when you try something difficult and it does not work the first time.

They wanted balance.

And somewhere along the way, their answer became a life filled with hunting, fishing, business, travel, cameras, wild places and a ridiculous number of family adventures.

Ethan was never the passenger in that decision.

He was the reason for it.

Ethan Parker today, sitting in the back of the field vehicle
Now
A much younger Ethan Parker on the boat holding a golden perch, wearing a wide brimmed hat
Then

Where it began

Long before Wildheart Pursuits

Young Ethan Parker standing on the boat holding a large golden perch on a lake
Fish that looked even bigger back then
Young Ethan Parker and Glenn on the boat, both giving a thumbs up beside a big golden perch
Thumbs up, every single time

It started simply.

Fishing trips. Boats. Big fish that looked even bigger when Ethan was holding them. Weekends away. Questions. Curiosity.

There was no grand plan to build a media brand or businesses around an outdoor life. Carly and Glenn simply wanted Ethan to experience things.

To get dirty. To learn how things worked.

To understand that sometimes you wait all day and nothing happens — and sometimes you land the fish you will talk about for years.

Those little adventures eventually became bigger ones.

And without anyone really noticing when it happened, they became a way of life.

Ethan Parker working alongside Carly at the Gun Traders Australia stand at an expo

A voice at the table

Not just along for the ride

One thing Carly and Glenn have tried very hard not to do is build Ethan’s future for him.

Instead, they ask. What do you think? What would you change? Would you do this? Where should we go?

And then they listen.

Ethan has grown up around businesses being built from scratch, plans changing, problems needing solutions and ideas being tested in the real world. Sometimes his opinion changes the direction completely.

That is deliberate.

Because being trusted with a voice teaches something very different from simply being told what to do.

Ethan Parker sitting on the tray of the camp trailer in hunting clothes, pulling on his boots

The other classroom

There’s more than one way to learn

Carly and Glenn have never believed the outdoors replaces school.

They believe it adds something school cannot.

Out here, lessons rarely announce themselves. They arrive when equipment breaks, weather changes, plans fall apart, someone needs help, an animal disappears over a ridge or you realise you made the wrong decision twenty minutes ago.

Hunting, travel, filmmaking and business have given Ethan opportunities to solve real problems with real consequences.

Sometimes he gets it right. Sometimes he does not.

Both matter.

Ethan & Glenn

Following his own tracks

A young Ethan Parker on the boat with Glenn, holding a fish between them
Then — following his dad onto the boat
Ethan Parker and Glenn standing together in a grassy paddock at sunset
Now — standing beside him

Ethan has spent years watching his dad.

At first that meant following Glenn onto boats, into the bush and wherever the next adventure happened to lead.

As Ethan has grown older, something has changed.

He is no longer simply following.

He is developing his own judgement, his own interests and his own way of doing things.

There is still plenty of Glenn in him — in the way he approaches problems, in his humour, in his quiet confidence and in the way he looks after the people around him.

But the goal was never to create another Glenn. It was to give Ethan enough experience to become Ethan.

Carly, Glenn and Ethan Parker together in grass country at the end of a hunt

The family

We grew up too

Raising Ethan has changed Carly and Glenn just as much as it has shaped him. Asking what experiences they wanted for their son forced them to ask what kind of life they wanted for themselves.

It encouraged them to take chances. Start businesses. Learn new skills. Hunt. Travel. Pick up cameras. Tell stories. And occasionally do things that seemed completely unreasonable at the time.

Wildheart Pursuits may tell the story of the Parker family. But in many ways, Ethan is where that story began.

Ethan Parker out in open country, looking off across the paddocks

What comes next

Still becoming

Ethan does not need to know exactly where all of this leads yet.

That is part of the point.

There are places he has not seen, skills he has not learned, animals he has not encountered, stories he has not filmed and possibilities none of them have thought of yet.

Wildheart Pursuits gives him room to explore those things.

Not because Carly and Glenn expect him to inherit their dreams. Because they want him to have enough experiences to discover his own.

Ethan Parker and Glenn together in the last light of the day

He’s our why.

And more and more, he’s becoming part of our way.

We have no idea where this road ultimately takes him. That’s exactly how it should be.

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